The Filmmaker's Architect

Wayne
Rodriguez.

"I don't just execute deals; I engineer environments where the creative can thrive commercially."

Explore the Stack

The Philosophy

I am a "Producer-Minded" executive specializing in the friction between Studio Scale and Cultural Authenticity.

My career is built on the belief that Taste is a Business Metric and that the most effective way to "widen the aperture" of an audience is to treat promotional partners as creative collaborators, not just media vendors.

The Integrated Value Stack

01

Production & Placement

Professionalizing the on-set relationship to drive upfront cash fees that offset production costs without diluting the director's vision.

02

Promotional Marketing

Targeting high-impact partners (Human Made, T-Mobile, Crumbl) that bring cultural currency and massive earned media.

03

Consumer Products

Aligning marketing "Hype" with retail "Revenue" through a Twin-Engine model with Licensing.

Big Swings & Strategic Impact

2016 — PRESENT

The Walt Disney Studios

  • — Architected the "Aperture Shift" for major tentpoles (Encanto, Lilo & Stitch).
  • — Re-engineered the Partnership Pipeline for global brand consistency.
  • — Built the framework for Brand-to-Streaming interaction for Disney+.

2003 — 2014

Jimmy Kimmel Live!

  • — Managed the chaotic intersection of live TV and brand integration.
  • — Developed the "Chaos Advantage" for real-time execution.

The Producer's Code

01

Optimism is Leverage

I believe the "Big Swing" is always possible. Magnetic energy secures deals that math-driven executives cannot.

02

Translator of Culture

I speak the language of Authenticity and translate it into the scalable metrics the Studio understands.

03

Fear is Propulsion

When the outcome is non-negotiable—when "it has to be"—I take a step forward.